Overview
An FMCG conglomerate managing 20+ brands across personal care, cooking oils, and snacks needed data-driven revenue forecasting and annual planning optimization. With scattered data, limited visibility, and inefficient decision-making tools, CXOs struggled to align strategies with revenue outcomes. Finzarc deployed an AI-powered Brand Optimizer, integrating brand analytics, scenario simulation, and a GenAI chatbot, leading to higher revenue, better budget allocation, and cost reduction.
Key Metrics
- +27% Revenue Growth (Hair Serum)
- +12% Revenue Growth (Cooking Oil)
- -26% Ops Cost (Hair Oil)
Challenges
- No single source of truth for insights.
- Couldn't analyze performance by geo, pack size, timeline.
- Difficult to attribute brand strategy outcomes.
- No tools for accurate budget & revenue forecasting.
Solutions
- Brand Overview Dashboard
- Brand Analytics
- Scenario Simulator
- GenAI Chatbot